K-pop Band ALLDAY PROJECT Steps Out In Pelle Pelle x Rolling Loud Collector Series Jacket

New York Fashion Week had plenty of fashion moments happening across the city, but Young Thug brought his own version of NYFW style to Central Park.

On September 13, the Atlanta rapper took the stage at SummerStage in Central Park for the New Generation Tour, his first official headlining run since 2019. While the night was centered around YSL’s next generation of artists, Thug’s look was a reminder that his influence has always extended well beyond music.

For the performance, Thug wore an olive green Pelle Pelle leather vest featuring the brand’s signature double-PP rose-gold embellishment on the left side. We’ve seen Pelle Pelle explore the PP motif across a number of its vests, making it one of the newer design details the brand has been playing with.

The vest is finished with layered metallic detailing, including rhinestone embellishments and intricate stitching across the back, while the ribbed hem gives the piece a classic Pelle Pelle finish. It’s a statement piece without feeling overly complicated, letting the detailing do most of the talking.

The look feels particularly fitting for Thug. Pelle Pelle has long held a distinct place in hip-hop fashion, and Thug has spent much of his career pushing the boundaries of what a rapper is expected to wear. From his early experimental style to the more theatrical fashion moments that became synonymous with his image, clothing has always been part of the Young Thug story.

This time, the occasion was bigger than a typical concert. The New Generation Tour was built around Young Thug and the emerging artists of Young Stoner Life, with NAV joining him alongside Tezzus, Diamond*, 1300SAINT, Iyrus and others.

But naturally, the Pelle Pelle vest was the moment. K-pop's newest genre bending group just gave streetwear a serious co-sign. ALLDAY PROJECT, the six member act from THE BLACK LABEL, announced their 2nd EP album 'CRASH' wearing Pelle Pelle's Rolling Loud Collectors Series jacket, and the choice speaks to exactly where the group is heading. Rolling Loud has grown from a single Miami stage in 2015 into the world's premier hip hop festival brand, the launchpad where names like Lil Uzi Vert and Ski Mask the Slump God broke through before they were headliners. Pelle Pelle, meanwhile, has been stitched into hip hop's story since the 80s, the leather of choice for artists who wanted their fits to hit as hard as their bars. Putting those two names on one jacket is putting two eras of the culture in the same room.

The jacket itself is a $1,600 piece built from 100% genuine plush leather. Up front, a 2 ply Pelle Pelle and Rolling Loud leather applique with rhinestones sits at the wearer's left chest, while the back carries an oversized Rolling Loud Collectors Series graphic finished with rhinestones and silver metallic stitching. A leather collar, custom branded front zipper, and heavy 2x2 rib cuff and hem round out the design.

ALLDAY PROJECT has leaned into fusion since debut, so pairing Pelle Pelle's hip hop roots with a moody, gothic cathedral shoot fits right into their story, and it puts the brand squarely in the K-pop fashion conversation at a moment when fit pics travel just as fast as the music.