Crowning the Court: Pelle Pelle x Nike NYC

For the sixth annual Nike‑NY vs NY summer basketball tournament in 2025, Pelle Pelle joined forces with Nike NYC to honor the event’s MVPs with custom-made jackets. These exclusive pieces featured neither just branding nor generic style—and instead bore a distinctive Nike Swoosh, marking a collaboration that spotlighted the standout players from both the boys' and girls' divisions. The jackets served as a stylish celebration of basketball excellence, connecting streetball culture with fashion-forward craftsmanship.

Since launching in 2017, the NY vs NY tournament has transformed into one of Nike’s most anticipated summer events in New York City, showcasing elite high school basketball talent across iconic outdoor courts in boroughs like Harlem, Queens, Brooklyn, the Bronx, and the East Village. This year continued that tradition, uniting the city’s diverse communities through the shared love of hoops and fashion. 

The Pelle Pelle custom jackets act as more than just awards—they’re wearable emblems of New York pride. Crafted with the grit and swagger synonymous with NY streetball, they immortalize on‑court triumph in pieces that are as stylish as they are symbolic. This collaboration reinforces the intersection of urban basketball culture and heritage streetwear—iconic elements that both Nike and Pelle Pelle represent.