Cash Rules New York in Pelle Pelle
Pelle Pelle’s Fall 1 campaign stars Cash Cobain—the Slizzy producer, rapper, and cultural force who’s taken over New York with a wave as undeniable as when Biggie first shifted the city.
With Pelle Pelle leathers back on the shoulders of the streets, Cash embodies what people wear now: statement pieces with history, edge, and presence. It’s more than fashion—it’s recognition.
In the campaign, Cash is crowned by his own mother, wearing the two-tone Pelle Pelle jacket in brown abrasion—a hero for the season. The jacket also drops in black/red and black, cementing its place across the city.
Another standout, the Winner Takes All jacket, arrives in black/cabernet/gold metallic and white/royal/silver metallic—bold leathers built for icons.
The Fall 1 campaign proves Pelle Pelle’s story hasn’t just continued—it’s still shaping the look of legends today and tomorrow.
