Big Sean, Detroit, and a Pelle Pelle Jacket Made for the City

Big Sean has never been shy about where he's from. He's named albums after Detroit, built his Don Life brand on it, and still talks about the city like it's the reason he made it, which it kind of is. The Pistons saw that early. In 2020 they brought him on as Creative Director of Innovation, and he worked on merch, City Edition jerseys, and community moments like 313 Day. Now he's the team's Creative Director of Global Experience, which means helping take Detroit basketball to an international audience, including through Creatives Across Continents, a program pairing designers and artists around the world with the Pistons on retail collections.

So it makes sense that Sean was the one to debut the Pistons x Pelle Pelle jacket. Pelle Pelle started in Detroit in 1978 with Marc Buchanan, and for a lot of people, especially in hip hop, owning one meant something. This version is black leather with DETROIT in red varsity lettering across the front, red and blue stripes on the sleeves, the Pelle Pelle script on the arm, and an Eastern Conference patch on the cuff. In the first photos Sean is in a blue Pistons cap, looking down with his hands folded, and he looks pretty proud to be wearing it.
The jacket drops November 4th and you can only get it at the Detroit Pistons Team Store at Little Caesars Arena. No website, no wide release. A Detroit brand and a Detroit team putting a jacket on a Detroit artist, and the only way to buy it is to go to Detroit. Sean wore it first. Now it's the city's turn.

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