After 18 Years Pelle Pelle Unites French Montana and Max B with NBA Knicks Campaign

After nearly 18 years, Pelle Pelle reunites French Montana and Max B in a new New York Knicks campaign, marking the first time in close to two decades the artists have been photographed together wearing the brand.

The moment lands with real momentum. French and Max have recently reignited their musical legacy with the release of Coke Wave 3:5 Narcos, a project embraced by fans and the industry as a true return. The lead single “Ever Since U Left Me” climbed quickly, reaffirming their cultural relevance and cementing them as enduring forces in hip hop. With attention surging, the duo is already building toward the next chapter, Cosmos Brothers, arriving in the coming months.

For Pelle Pelle, the reunion feels less like a revival and more like a continuation, a full circle moment rooted in authenticity, timing, and legacy. Both artists were closely associated with the label in the early 2000s, when Pelle Pelle was deeply embedded in New York hip hop culture. Max B’s renewed spotlight, paired with French Montana’s continued presence across music and culture, makes this campaign feel organic. It is not about forcing a narrative. It is about real artists reconnecting with a brand that helped define an era, doing it again in the city that shaped them.

Developed as part of an NBA aligned collaboration with FISLL by Allan Houston, the project reflects Pelle Pelle’s expanding relationship with professional sport while honoring the cultural communities that powered the brand’s rise.

Available in Royal Orange White, White and Orange, and Black, each limited edition jacket is crafted from 100 percent genuine plush leather with a satin interior lining and direct embroidered Pelle Pelle logo. Design details include a leather collar, interior pockets, a custom branded front zipper, and heavy 2x2 rib cuffs and hem, reinforcing the house’s leather heritage while aligning with modern sportswear codes.